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Autoresponder
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20 Ways To Increase Your Sales Using Autoresponder Courses
by E. F. Hale
An autoresponder course is a group of articles or information set up to be sent out separately over a
set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is
sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any
search engine. Below are twenty ways to use them to increase your traffic and sales.
1. Offer your course as a free bonus for purchasing one of your main products or services. People will
buy your products quicker when you offer a bonus.
2. When you write and give away a free course you will become known as an expert. This'll gain people's
trust and they will buy your main product quicker.
3. Allow others to add your free course to their own product packages. Their customers will see your ad
when they purchase.
4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to
get the free valuable information.
5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.
6. Allow other people to give away your free course. This will increase the number of people that will see
your ad in the course.
7. You could trade advertising space in your course for other forms of advertising. It could be banner ads,
e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give you their contact info before they can receive your
autoresponder course.
9. Give away the autoresponder course as a free gift to your current customers as a way of letting them
know you appreciate their business.
10. Give away the course to people that join your affiliate program. This will increase the number of
people that sign-up.
11. Make money selling advertising space in your course. You could charge for small classified ads or
sponsor ads.
12. Get free advertising by submitting your course to freebie web sites. This will increase the number of
people that will see your ads in the course.
13. Make money by selling the reprint rights to those people that would like to sell the course. You could
make more money by selling the master rights.
14. Hold a contest on your web site so people could win your course. You will get free advertising when
you submit your contest to free contest directories.
15. You'll gain valuable referrals from people telling others about your course. Word of mouth advertising
can be very effective.
16. Make money cross promoting your course with other people's products or services. This technique
will double your marketing effort.
17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. This'll
give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could
include their affiliate link.
19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a
different affiliate link on each lesson.
20. Advertise a different product or service on each lesson. If you only have one, use different emotional
response ads on each lesson.
Ethan Hale is eclectic. He has 2 undergraduate degrees, 3 master's level degrees, works as a
counselor, author, speaker, web host, motorcycle instructor, cpr/first aid instructor, and martial
arts instructor.
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Leadership
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How to Become an Ideal Leader
When you are at work, do you get frustrated because things don't seem to be happening the way they’re supposed to be? You see people milling around but nothing gets accomplished. And in the daily hustle and bustle, do you feel that your goals remain just that -goals. Then maybe it's time for you to stand up and do something about it.
Most people are content just to wait around for orders. And it isn't unusual to adopt a follow-the-leader mentality. But maybe, somewhere inside of you, you feel the desire to make things happen – to be the head, not the tail. Then maybe leadership just suits you fine.
Some people believe that great leaders are made, not born. Yes, it may be true that some people are born with natural talents. However, without practice, without drive, without enthusiasm, and without experience, there can be no true development in leadership.
You must also remember that good leaders are continually working and studying to improve their natural skills. This takes a commitment to constantly improve in whatever endeavor a person chooses.
First of all, let's define leadership. To be a leader, one must be able to influence others to accomplish a goal, or an objective. Leaders contribute to the organization and cohesion of a group.
Contrary to what most people believe, leadership is not about power. It is not about harassing people or driving them using fear. It is about encouraging others towards the goal of the organization. It is putting everyone on the same page and helping them see the big picture of the organization. You must be a leader not a boss.
First of all, you have to get people to follow you. How is this accomplished?
People follow others when they see a clear sense of purpose. People will only follow you if they see that you know where you are going. Remember that bumper sticker? The one that says, don't follow me, I'm lost too? The same holds true for leadership. If you do not know where you're headed to, chances are people will not follow you at all.
You yourself must know the vision of the organization. Having a clear sense of hierarchy, knowing who the bosses are, who to talk to, the organization's goals and objectives, and how the organization works is the only way to show others you know what you are doing.
Being a leader is not about what you make others do. It's about who you are, what you know, and what you do. You are a reflection of what you're organization must be.
Studies have shown that one other basis of good leadership is the trust and confidence your coworkers have of you. If they trust you they will go through hell and high water for you and for the organization. Trust and confidence are built on good relationships, trustworthiness, and high ethics.
The way you deal with people, and the relationships you build will lay the foundation for the strength of your group. The stronger your relationship, the stronger their trust and confidence is in your capabilities.
Are you a leader? Would you like to be a better leader? Sign up for our monthly coaching program and receive more for your buck than you ever imagined possible. Monthly newsletter, coaching tele-conferences (# depends on level), access to our unique online training program, and direct personal coach access are all included.
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Leadership Exposed
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Leadership Exposed: Things You Thought You Knew About Leadership
Much has been written about leadership: rules, pointers, styles, and biographies of inspiring leaders throughout world history. But there are certain leadership ideas that we ourselves fail to recognize and realize in the course of reading books.
1. Leaders come in different flavors.
There are different types of leaders and you will probably encounter more than one type in your lifetime. Formal leaders are those we elect into positions or offices such as the senators, congressmen, and presidents of the local clubs. Informal leaders are those we look up to by virtue of their wisdom and experience. Examples are the elders of a tribe, or our grandparents; or by virtue of their expertise and contribution to a given field people like Albert Einstein in the field of Theoretical Physics and Leonardo da Vinci in the field of the Arts. Both formal and informal leaders practice a combination of leadership styles. Three of the major style therorists are:
· Lewin’s three basic leadership styles – authoritative, participative, and delegative
· Likert’s four leadership styles – exploitive authoritative, benevolent authoritative, consultative, and participative
· Goleman’s six emotional leadership styles - visionary, coaching, affiliative, democratic, pacesetting, and commanding.
2. Leadership is a process of becoming.
Although certain people seem to be born with innate leadership qualities, without the right environment and exposure, they may fail to develop their full potential. So like learning how to ride a bicycle, you can also learn how to become a leader and hone your leadership abilities. Knowledge on leadership theories and skills may be formally gained by enrolling in leadership seminars, workshops, and conferences. Daily interactions with people provide the opportunity to observe and practice leadership theories. Together, formal and informal learning will help you gain leadership attitudes, gain leadership insights, and thus further the cycle of learning. Life-long learning is important in becoming a good leader for each day brings new experiences that put your knowledge, skills, aptitude, and attitude to a test.
3. Leadership starts with you.
The best way to develop leadership qualities is to apply it to your own life. As the old adage goes “action speaks louder than words.” Leaders are always in the limelight. Keep in mind that your credibility as a leader depends much on your actions: your interaction with your family, friends, and co-workers; your way of managing your personal and organizational responsibilities; and even the way you talk with the newspaper vendor across the street. Repeated actions become habits. Habits in turn form a person’s character.
4. Leadership is shared.
Leadership is not the sole responsibility of one person, but rather a shared responsibility among members of an emerging team. A leader belongs to a group. Each member has responsibilities to fulfill. Formal leadership positions are merely added responsibilities aside from the responsibilities as a member of the team.
Social interaction plays a major role in leadership. To learn how to work together requires a great deal of trust between and among leaders and members of an emerging team. Trust is built upon actions and not merely on words. When mutual respect exists, trust is fostered and confidence is built.
5. Leadership styles depend on the situation.
Why does a dictatorship work for Singapore but not the United States of America? Aside from culture, beliefs, value system, and form of government, the current situation of a nation also affects the leadership styles used by its formal leaders. There is no rule that only one style can be used. Most of the time, leaders employ a combination of leadership styles depending on the situation. In emergency situations such as periods of war and calamity, decision-making is a matter of life and death. Thus, a nation’s leader cannot afford to consult with all departments to arrive at crucial decisions. The case is of course different in times of peace and order---different sectors and other branches of government can freely interact and participate in governance. Another case in point is in leading organizations. When the staffs are highly motivated and competent, a combination of high delegative and moderate participative styles of leadership is most appropriate. But if the staff have low competence and low commitment, a combination of high coaching, high supporting, and high directing behavior from organizational leaders is required.
Now that you are reminded of these things, keep in mind that there are always areas for improvement. If you would like to improve in your leadership abilities and style then signup for our coaching program.
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